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2024-09-28
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藍岸咖啡 blue share coffee 當代年輕人對國風文化的愛戴，也從側(cè)面證明民族自信心的崛起。一直想要創(chuàng)作一個新中式的品牌，這次剛好品牌有這個創(chuàng)作基因，是個機會，便有了這次的視覺。 一個新中式的咖啡品牌。以藍色的岸字作為主視覺，值得一提的是在創(chuàng)作過程中岸的這一偶然落點，自成島嶼。 slogan“既上岸，何憂遠”，其實有引用曾國藩的“未來不迎，當時不雜”的心境。 品牌標志字是小楷再模仿海岸浸蝕做了暈染。再作詩詞以草書形式作為輔助圖形，形成獨有的視覺。 - 城市即便再喧囂 望諸君亦也能找到屬于自己的孤島 The contemporary young people's love for Chinese culture also indirectly proves the rise of national confidence. I have always wanted to create a new Chinese style brand, and this time it was just an opportunity. A new Chinese coffee brand. Using the blue shore character as the main visual element, it is worth mentioning that during the creative process, the accidental landing of the shore formed its own island. Slogan's statement "Since we have landed, why worry about the distance?" actually refers to Zeng Guofan's mood of "not welcoming the future, not being mixed at that time.". The brand logo is printed in small regular script and then imitated by coastal erosion to create a halo dye. Furt
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